Much has been written about blogging to one’s “audience”.
Some real estate blogs try to appeal to a national audience, some target other Realtors®, and a few are tightly-targeted toward their local market and clientele.
I have chosen the latter.
My intent is to provide useful information and insight into the real estate profession to those who might do business with me in Boise, Meridian, or Eagle, Idaho.
My promise to you is that I will tell you the truth, regardless of my personal consequences.
That works pretty well for me, because I only want to resonate with people who can handle the truth. I have never meshed well with people who want to hear it better, or different, than it is.
During my 40-year real estate career, I have never aspired to be a real estate cheerleader, trying to “talk up” the market.
My approach generates a fair amount of heat from fellow agents who prefer that I not tell people the exact state of the market, but I believe you have the absolute right to hear the truth and make your decisions accordingly.
I tend to work well with people who want accurate information, can face reality, and then make solid decisions upon the facts.
I welcome any suggestions or comments you may have about my blogging, so please let me know your thoughts.
Thank you for reading!