If you’re a seller, life can become frustrating when you hire the wrong listing agent.
There are some predictable outcomes when you list your home with the wrong listing agent, including:
Unanswered Phone Calls
There’s little excuse for your agent not answering their phone.
Unfortunately, many agents let calls go to their voicemail, then respond when they “get around to it”.
What’s so difficult about answering your phone when it rings?
Unreturned Phone Calls
It’s simple business courtesy for your listing agent to promptly return phone calls.
Your listing agent should be able to return your calls within an hour or two in most instances.
There’s no excuse for your agent not returning your call the same day.
Unanswered e-mails and Texts
Most agents have smartphones with e-mail forwarding now.
That means their smartphone beeps, buzzes, or sings a ringtone to them when they get an e-mail from you.
Your agent should respond to the stimulus of the beep, buzz, or ringtone and at least let you know they received your e-mail or text.
No Preparation Advice
Competent, experienced listing agents possess valuable insights about how potential buyers will view your home.
Your listing agent should provide suggestions on how to prepare your home for sale.
No Internet Presence
90% (or more) of all buyers begin their home search on the internet.
If your listing agent is clueless about the internet, few buyers will ever know about your home.
Your listing agent should have their own website; not just a business card web page on their broker’s website.
Your home will not be found on the internet if your listing agent lacks a strong internet presence.
Your listing agent must also respond promptly to website inquiries about your home.
Internet inquiries are like fruit ~ they’re perishable!
When driving around the Boise real estate market, you’d think empty flyer boxes are a requirement.
You absolutely need a flyer box, and it needs to have flyers in it!
Buyers want to be able to pull a flyer and know what’s inside your home without having to talk with an agent.
It’s a red flag warning if your home isn’t being shown to prospective buyers.
Something is definitely wrong when your home isn’t being shown.
It could be your price, your neighborhood, market conditions, poor marketing, lack of a lockbox, or other reasons.
Your agent should be able to identify why your home isn’t being shown and advise you how to correct the problem(s).
Your Home Doesn’t Sell
If your home is properly priced and prepared for sale, it will sell in our current active market
If you’re not getting offers, evaluate your agent and yourself for the reasons why.
During his 44 years of full-time real estate experience, Phil has helped thousands of past clients buy and sell quality properties in the Western U.S.
Phil is one of only ten local Realtors® (of nearly 5,500) honored with the coveted “Realtor® Emeritus” award from the National Association of Realtors®, recognizing 40 years in real estate.