You’ve probably noticed those “Coming Soon” signs on Boise homes for sale.
I don’t like the “Coming Soon” marketing tactic, for several reasons.
In fact, I’ve recommended to our MLS that the practice should be abolished.
Because a home is either for sale, or it isn’t.
The artificial urgency of marketing a listing that supposedly will not be available until later is obviously a disingenuous tactic.
The “Coming Soon” tactic is also a disservice to the seller because the property might sell for a higher price if it were exposed to the market on MLS.
If You’re A Buyer
You should be represented by your own agent.
If you buy a home from the listing agent, you’re buying from an agent who has contractually committed to get the best possible deal for their seller; not you.
If You’re A Seller
Ask yourself if you think it’s a good idea to offer your home for sale without MLS exposure.
During his 45 years of full-time real estate experience, Phil has helped thousands of past clients buy and sell quality properties in the Western U.S.
Phil is one of only ten local Realtors® (of nearly 5,600) honored with the coveted “Realtor® Emeritus” award from the National Association of Realtors®, recognizing 40 years in real estate.