Eliminate Objections Before Listing
Objections give the buyer negotiating power.
You must remove all possible objections in order to retain negotiating power.
- If the carpets are dirty, clean them.
- If the carpets are worn out or ugly, replace them.
- If your home needs painting, paint it.
- If you have pets, remove them.
Look at your home the way buyers will and make it attractive to them!
If you don’t remove objections, your buyers will usually reduce their offer by more than the actual cost of correcting the issues they perceive to be in need of correction.
List Your Home With An Experienced Full-Time Professional
You need a listing agent who is a good communicator, experienced, knowledgeable, and a good negotiator.
The last thing you need is an agent whose first act is to negotiate away their commission, has no internet presence, or cannot take calls because they are at work (on their real job).
Use Effective Internet Marketing
90% of all home buyers start their search on the internet, then select a buyer’s agent to represent them.
If your listing agent doesn’t have an effective internet presence with a high-ranking site, your home will be invisible to buyers.
SHAMELESS SELF-PROMOTION: This blog ranks on the first page of Google for several of the most popular search phrases in the Boise real estate market.
Understand That The First Offer May Be The Best Offer
A new listing, properly-prepared for sale, will always be more exciting than a shopworn listing that has been on the market for several months and reduced several times.
Capitalize on that excitement when you get that first offer!
September 15th, 2010 Posted in Inside Real Estate, Seller Stuff | 
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