The Truth About Office Caravan Tours
I am sometimes asked by prospective sellers when my office will tour their home if they list with me.
The answer?
Never!
Fact is, very few real estate offices tour new listings anymore.
There used to be a MLS bus tour of new listings, but our Intermountain MLS scrapped that concept years ago due to lack of interest.
Office tours are an outmoded, ineffective real estate practice that was common in the 70s and 80s.
Granted, sellers will briefly experience a warm and fuzzy feeling as their new listing office parades its agents through their home as they parrot “You have a lovely home, Mrs. Smith!”
But, let’s face it ~ does any experienced, successful agent have the time to go on tour and look at homes for which they do not currently have a buyer?
Successful, experienced agents find homes matching their buyer’s needs by searching MLS.
Which leaves sellers with the inexperienced agents who work for brokers who require them to tour new listings in order to impress unsuspecting sellers.
October 13th, 2009 Posted in Inside Real Estate, Seller Stuff
Print
