Which Seller Are You?
There are 3 kinds of sellers:
1) Those who have to sell
These are people who just got transferred to Fargo, lost their job, can’t afford their present home, getting a divorce, headed to prison, etc.
They clearly understand today’s market, will price their home to sell, and will put their home in no-apology condition to ensure that it’s the next home to sell in their subdivision.
Many of these people have been previously been tenderized by the market after being unsuccessfully listed with another agent who told them what they wanted to hear.
2) Those who want to sell
These are people who made a contingent offer on another house, want to relocate, want a larger/smaller home, want a larger/smaller lot, want to move farther away from their kids, want to move very far away from their parents, etc.
They are motivated, but do not have to sell.
3) Those who don’t care if they sell
These are the folks who will only sell for a 2005 price, will only close when they want to, won’t allow a sign or lockbox, demand a reduced commission, want a 30-day listing, no evening or weekend showings, etc.
Further, they will have comments in MLS like “friendly inside dog Brutus hasn’t bitten anyone since last week”, “buyers to make offer subject to seeing house”, “please allow 48 hours’ notice before showing”, $1 selling agent commission”, etc.
These people could care less if they sell and are ripe fodder for inexperienced, new, agents who are trying to win this month’s office listing contest.
The discount brokers and upfront flat-fee brokers absolutely love these people!
Which one are you?
If you are a #1, I am currently accepting salable listings and would like to talk with you.
September 28th, 2009 Posted in Seller Stuff
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