Boise Real Estate Blog

Boise Real Estate's "American Idol"

Some sellers think they will find the best listing agent by asking them to “audition”.

I don’t “audition” for listings.

Doing so is pointless because I always lose out to someone who is “more positive” (the truth isn’t very exciting), promises a higher asking price, a shorter marketing time, or is willing to work for less.

I also lose out to agents who are better looking and have nicer legs, but that’s a topic for a future post.

Listings, in this market, are not some prize to be sought; they are an obligation and a responsibility.

Listings are overhead until they sell and close ~ something overeager listing agents should remember when roughly 1 in 10 listings on the market these days makes it to closing.

Since I don’t get paid until I produce results, I won’t accept a listing unless I can figure out how I will sell it.

Sellers should choose their listing agent based upon experience, knowledge, competence, and responsive service; not on the basis of the best listing presentation.

You’re looking for a partner; not a performer!

When I meet with a potential seller, I’m there to:

• Explain the home selling process.
• Explain what we are likely to experience.
• Explain current market conditions.
• Explain how I work.
• Explain what I will and will not do as their listing agent.
• Explain what the seller can do to make their home more salable.

I am NOT there to tell the wildest story, promise more than I can deliver, and offer to work for less than everyone else.

The bad news?

I decline more listings than I accept.

The good news?

I sell nearly all of the listings I take!

Why?

Because I clearly understand that listing a home is business; not an audition!

September 20th, 2009 Posted in Seller Stuff  Print This Post