Boise Real Estate Blog

How I Lost A Listing

90% of all home buyers start their search on the internet, yet many sellers don’t understand or appreciate the importance of effective internet marketing.

I was reminded of this fact recently when I lost a listing to another agent who doesn’t even have her own website.

I Googled (yes, it is now a verb!) her name and found her “business card” web PAGE with no content buried deep inside her broker’s website with a subdomain name that no one would ever find unless they searched by the agent’s name (that’s NOT how buyers search the internet!).

Then, I searched the two most popular search phrases for our market, “Boise Real Estate” and “Boise Idaho Real Estate”, and her broker’s website didn’t even appear in the first several pages of search results.

Then, I double-checked my own rankings for “Boise Real Estate” and “Boise Idaho Real Estate” and confirmed that I had first-page “organic” (based upon the quality and content of this blog; not false paid placement) rankings for my www.BoiseBlog.com ~ out of millions of results.

(this blog is ranked #2 of 2.91 MILLION sites for the search phrase “Boise Real Estate Market” as I write this).

The frustrating part?

When I asked the seller if she understood that my competition didn’t even have a website, she argued that she did because she had seen it.

She didn’t know the difference between a web page and a website!

I continue to be amazed by how many agents lack their own web presence, have static “business card” web pages on their brokers’ websites, and have e-mail addresses tied to their brokers’ internet presence!

Especially when we live in a world where the consumer is moving ever closer to the internet, e-mail, texting, and social networking as their preferred way of doing business.

July 22nd, 2009 Posted in Inside Real Estate  Print