The American Idol Of Real Estate
Some sellers think they will find the best listing agent by asking them to “audition”.
I don’t “audition” for listings.
Doing so is pointless because I always lose out to someone who is “more positive” (the truth isn’t very exciting), promises a higher asking price, a shorter marketing time, or is willing to work for less.
I also lose out to agents who are better looking and have nicer legs, but that’s a topic for a future post.
Listings, in this market, are not some prize to be sought; they are an obligation and a responsibility.
Listings are overhead until they sell and close ~ something overeager listing agents should remember when fewer than 10% of the listings on the market are selling these days.
Since I don’t get paid until I produce results, I won’t accept a listing unless I can figure out how I will sell it.
Sellers should choose their listing agent based upon experience, knowledge, competence, and responsive service; not on the basis of the best listing presentation.
You’re looking for a partner; not a performer!
When I meet with a potential seller, I’m there to:
- Explain the home selling process.
- Explain what we are likely to experience.
- Explain current market conditions.
- Explain how I work.
- Explain what I will and will not do as their listing agent.
- Explain what the seller can do to make their home more salable.
I am NOT there to tell the wildest story, promise more than I can deliver, and offer to work for less than everyone else.
The bad news?
I decline more listings than I accept.
The good news?
I sell nearly all of the listings I take!
Why?
Because I clearly understand that listing a home is business; not an audition!
April 3rd, 2008 Posted in About Our Area, Inside Real Estate, Seller Stuff
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